B the B at DDP: Free K-Beauty & Personal Colour Experience in Seoul

Blossom Healing City Spring Event – K-Beauty Showcase

Blossom Healing City display featuring vibrant red flowers and a bold red cushion foundation style couch.

From March to June 2025, DDP (Dongdaemun Design Plaza) hosted Blossom Healing City, a spring-themed K-Beauty exhibition featuring over 100 Korean cosmetic brands. This temporary event showcased seasonal beauty trends, but you can still visit B the B at DDP year-round to explore hands-on beauty experiences.

  • The space was decorated with spring flowers and plants, creating a fresh and photogenic environment.
  • Charming photo spots were set up throughout, naturally attracting visitors’ attention.
  • Simply put, the event allowed visitors to experience skin diagnosis → personalised skin type & colour analysis → product trials → online purchase & delivery all in one place.

Front cover of the Blossom Healing City pamphlet showcasing the event’s spring K-beauty theme.
The cover of the Blossom Healing City pamphlet I received on the day.

Inside of the Blossom Healing City pamphlet featuring event highlights and visitor information.
Inside pages of the Blossom Healing City pamphlet, featuring an introduction, layout map, and things to do.

Interactive beauty zone at Blossom Healing City where visitors can test products and enjoy quick makeup touch-ups.
A separate area where visitors can try products and even get a quick makeup touch-up—located right next to the main Blossom Healing City area.

Rear view of the spring-themed tree installation at Blossom Healing City, with a hidden visitor cameo.
The back of the spring-themed tree installation—complete with a hidden cameo appearance from my husband.

Flower-lined walkway leading visitors toward the Blossom Healing City experience area.
A walkway filled with greenery and colourful flowers leading toward the experience zone

Beauty product testing and sampling area at Blossom Healing City for hands-on experiences.
A section where you can test and sample various beauty products

Front view of the iconic Blossom Healing City tree installation, a centerpiece of the exhibition
Front view of the signature Blossom Healing City Tree installation

Children and adults enjoying hands-on beauty and AR experiences at Blossom Healing City.
Kids are enjoying the experience too—everything here is simple enough for both adults and children to use.

Style AR zone featuring interactive accessory try-ons, including bracelets and watches.
Style AR accessories zone

Informational panel at the Style AR zone explaining how visitors can try virtual accessories
An overview panel explaining what the Style AR zone is and how to use it.

AR makeup corner offering seasonal beauty tips and personalised makeup recommendations
AR: Find your perfect makeup for the season

Fragrance blending station at Blossom Healing City where visitors can create personalised scents.
A tech station where you can try your own custom fragrance blending.

simple instructions for the fragrance blending experience at Blossom Healing City.
Signage and instructions for the fragrance blending experience.

AR personal color test, Colorver, highlighting visitors’ best and least flattering shades.
Colorver—an AR personal colour test that shows your best and worst shades.

Large tree-root installation at Blossom Healing City symbolising beauty and wellness from the ground up.
Blossom Healing City’s giant tree-root installation—maybe a reminder that good skin care starts from the roots?

Mirror selfie at Blossom Healing City capturing the fun experience.
A cute mirror shot we took together—couldn’t resist.

About B the B – Seoul’s Public Beauty Hub

B the B is the organiser of Blossom Healing City and operates as a public beauty hub under SBA (Seoul Business Agency).

  • Location: DDP B2, Seoul
  • Operating hours: 12:00 PM – 8:00 PM
  • Concept: “Be the Beautiful” – a space designed to help visitors discover their beauty through new perspectives and experiences.
B the B is divided into two main zones:
  • Uptown: Permanent zone for design displays, product exhibitions, and interactive experiences.
  • Downtown: Trendy, temporary pop-ups and brand collaboration spaces.
Check the official website or Instagram for the latest events and reservation requirements, as some classes or experiences may require advance booking.

Four Lounges & Free Beauty Tech Experiences

B the B offers four themed lounges, providing interactive experiences suitable for all ages and genders.

Brand Lounge

  • Hands-on trials of beauty products
  • Curated displays of new and popular items

Lifestyle Lounge

  • Displays of fashion and lifestyle products beyond cosmetics
  • Features SBA-supported small and medium brands

Beauty Tech Lounge

  • Interactive experiences using AI and AR technology
  • Examples include:
  1. Personal colour analysis
  2. Makeup analysis
  3. AR virtual accessories/jewellery try-on
  4. AI skin & scalp analysis
  5. Digital tattoos
  6. Deep Scent – create your own personal colour fragrance - so on
  • Even visitors with little interest in cosmetics can enjoy these tech experiences. Men and women alike (including husbands!) find it fun and engaging.

Communication Lounge

  • Artist collaborations, media art, and installation exhibitions
  • Focus on storytelling and visitor interaction

Visitor Tips & DDP Day Plan

  • The focus is on experience, so you don’t need to buy products to enjoy it.
  • Advance reservations may be needed for some special classes or experiences.
  • Pair your visit with a DDP walk and architectural tour for a full-day itinerary.
  • DDP regularly hosts various design, art, and exhibition events, so if you have time, be sure to check the schedule. See the official website for details.
  • Recommended for families, couples, or friends of all ages.
Iconic Blossom Healing City sculpture located outside the main DDP entrance
The signature sculpture in front of the main DDP entrance.

Experience Review – Personal Colour & AI Skin Analysis for Free

  • Initially, my husband didn’t seem interested, but he ended up enjoying the personal colour diagnosis and AI skin analysis even more than I did.
  • I had previously visited a salon and paid for a personal colour analysis, whereas my husband got it for free at the B Experience space.
  • Many services that once required payment are now offered free of charge or at very reasonable costs at the permanent experience space.
  • After the experience, visitors can try recommended products immediately or order online with delivery, making it convenient and seamless.
  • The free beauty-tech experiences were surprisingly high quality and genuinely fun. My husband was especially pleased when the AI skin analysis showed his “skin age” was seven years younger than his real age. All test results are sent via QR code, so you don’t have to rush to check the screen while others are waiting — you can review everything later at your own pace. It made the whole DDP beauty experience feel even more convenient.
Visitor trying virtual earrings in the Style AR zone at Blossom Healing City.
My husband is entertaining himself (?) by testing earrings through AR.

Skin-age check at Blossom Healing City showing younger results, delighting visitors.
Husband doing a skin-age check—turns out he’s seven years younger on the machine, so he was very pleased.

Visitor testing virtual watch styles using the Style AR experience at Blossom Healing City.
Trying out how different watches look in the style AR zone

QR code feature at Blossom Healing City allows visitors to save AR makeup, accessory, and fragrance results for later.
All results can be saved by scanning a QR code—convenient for later use.

*This review is based on my personal experience, and results may vary for others. Please take it as a friendly reference.
Location: Eulji-ro, Jung District, Seoul, South Korea

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